HUAWEI REWRITES THE RULES OF PHOTOGRAPHY WITH THE NEW P30 SERIES

Attaer – Lebanon

Leading technology brand Huawei has today announced the launch of the HUAWEI P30 and HUAWEI P30 Pro, featuring a completely redesigned camera to deliver an unrivalled smartphone photography experience.

• See More Light in the Dark with Super Sensing
• Leica Quad Camera

When the light dims, your photo will still shine. Super Night Mode incorporates groundbreaking technology to allow you to capture previously dark shots and for the first time, video, with amazing clarity.

• Closer to the Things You Love with 10x Hybrid Zoom

SuperZoom Lens is an engineering marvel with a 5x optical zoom, 10x hybrid zoom and 50x digital zoom. You will never have to elbow your way at festivals and live events again to get the perfect shot or video – think of it as having the convenience of a mini telescope in the palm of your hand.

• See Both Sides of the Story with Dual-View Video Capture

Dual-View Video can capture two perspectives of the same scene at the same time by using different cameras simultaneously. Being able to record two views of the same scene lets you show an extra perspective never seen before.

• Beauty in Every Layer with Super Bokeh Portrait

New and improved camera advancements including portrait against backlight and pro- bokeh so detailed that even your hair strands will be in focus.

The world’s first Leica Quad Camera system combines new sensors, lens setup, image signal processor (ISP), NPU and custom image processing algorithms. They work seamlessly together to enable sophisticated professional camera features:

• The 40MP main camera with a HUAWEI SuperSpectrum Sensor lets more light in so clear photographs and video content can be captured in the dark
• 20MP Ultra-Wide Angle Lens lets you capture the big picture from the tallest buildings to the sweeping vistas
• 8MP 5X SuperZoom Lens will ensure you capture detail like never before
• The HUAWEI Time of Flight (ToF) Camera is designed to measure depth of field allowing multi-level Bokeh effects, producing portraits with beautifully blurred backgrounds and sharp subjects in the foreground
• 32MP front camera for the perfect selfie

Always in focus

The P30 Pro takes depth perception even further by incorporating the new HUAWEI ToF Camera to more accurately assess depth and distance with multi-level bokeh and smart correction. The blur from depth of field images is so detailed even the tiniest strand of hair will be in focus. Precise distance measurement allows for the simulation of multiple levels of bokeh, highlighting the subject in any scenario.

The same lens powers 3D modelling, enabling users to measure the dimensions of objects using HUAWEI AR Measure, opening the door to a whole new retail experience.

Take to the Director’s chair

Aside from the Dual-View Video capabilities, the P30 series is perfect for the aspiring filmmaker who wants cinematography techniques at their convenience. Capture and create Hollywood films in 21:9 cinematic aspect ratio and edit with the AI Video Editor, featuring a new range of special effects and cinematic filters. AI Movie Editor automatically identifies action highlights and gives users the tools to add background music and special effects, such as time-lapse and slow motion, to produce engaging video content for sharing with friends and family.

Always on the go

The P30 Pro features a large 4,200mAh battery that supports faster and more convenient capabilities such as 40W HUAWEI SuperCharge, along with 15W HUAWEI Wireless Quick Charging and Wireless Reverse Charge too, perfect for those who are always on the go.

Colours to keep you on trend all year long

The iconic HUAWEI P30 series features brand new gradient colours inspired by the wonders of nature. The four hues; Amber Sunrise, Breathing Crystal, Black and Aurora – each reflect the different times of day. From the sun appearing on the horizon, to the never-ending salt flats reaching towards the sky, to dusk and the awe-inspiring night sky. The P30 series uses a pioneering process to create extra-thin layers of colour that seamlessly blend into each other whilst also increasing its durability.

Edge to edge design

The all-new dual curved design, with a curved OLED on the front, and curved glass back creates a thin, sleek and easy to hold design. The notch has been reduced and the earpiece has been removed by using HUAWEI Acoustic Display Technology to use the screen for phone calls instead.  The FullView display cleverly integrates the new and improved fingerprint scanner into the screen, so it doesn’t take up valuable space, providing the HUAWEI P30 Pro with a display size of 6.47 inches.

Intelligence that fits your lifestyle

This is one for those who are prone to losing things or just love a convenient life – with the new OneHop interconnection on the P30 series, you will be able to transfer files to a Huawei PC through a simple tap. Select models of Audi cars have the option to link your phone to your car key with the Intelligent Digital Car Key.

Huawei will also be launching the HUAWEI P30 Lite in the Middle East and Africa region. The phone is equipped with a 32MP 3D Selfie Superstar lens that works with AI beautification effects. Mounting the rear of the device is a 24MP AI ultra-wide triple camera comprising of 24MP main camera, 8MP camera for ultra-wide angle shots, enabling users to fit extremely large monuments into one single shot both horizontally and vertically, as well as a 2MP lens. The handset is launched with the EMUI 9.0.1 operating system installed and offers 4GB of RAM and 128GB of internal storage in order to deliver a highly balanced and user-friendly experience. The device also features a 6.15-inch Dewdrop display and achieves a massive screen to body ratio for users to fully immerse themselves in work or entertainment.

HUAWEI P30 Lite continues the excellence in design and features a slim 3D curved glass design that provides a trendy look which blends well with Huawei’s core technologies to deliver a premium and sleek user experience. HUAWEI P30 Lite will be available in three colorways: Midnight Black, Pearl White and Peacock Blue and its price shall be announced during the Middle East and Africa launch event of the Huawei P30 series that will take place in Dubai, April 1st.

Huawei also launched the HUAWEI WATCH GT Active Edition and Elegant Edition, outdoor smart watches featuring ultra-long battery life; HUAWEI FreeLace wireless earphones, which support HUAWEI HiPair for easy pairing and fast charging; and HUAWEI X GENTLEMONSTER EYEWEAR, new smart glasses co-designed with renowned eyewear designer GENTLE MONSTER.

Pricing and Availability

The new HUAWEI P30 and HUAWEI P30 Pro are immediately available globally with pricing information as follows:

The HUAWEI P30 Pro is also available in a Special Edition Gift Box. This premium set includes a Breathing Crystal or Pearl White HUAWEI P30 Pro and a Pearl Pink Glamorous Case encrusted with Swarovski® crystals.